Yellow Pages refers to a telephone directory A telephone directory is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory of businesses A business is a legally recognized organization designed to provide goods or services, or both, to consumers, businesses and governmental entities. Businesses are predominant in capitalist economies. Most businesses are privately owned. A business is typically formed to earn profit that will increase the wealth of its owners and grow the business, categorized according to the product or service provided. As the name suggests, such directories were originally printed on yellow paper, as opposed to white pages A telephone directory is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory for non-commercial listings. The traditional term Yellow Pages is now also applied to online directories of businesses.
The name and concept of "Yellow Pages" came about in 1883, when a printer in Cheyenne, Wyoming Cheyenne is the capital and largest city of the U.S. state of Wyoming and the county seat of Laramie County. It is the principal city of the Cheyenne, Wyoming Metropolitan Statistical Area which encompasses all of Laramie County. The population was 53,011 at the 2000 census, making it the second smallest city to be the largest city in its state, working on a regular telephone directory ran out of white paper and used yellow paper instead. In 1886 Reuben H. Donnelley Dex One Corporation provides online and mobile search marketing via their DexKnows.com website, print yellow pages directories, voice based search platforms and pay-per-click ad networks in the U.S. The company also maintains a business search engine and online directory through its Business.com subsidiary created the first official yellow pages directory, inventing an industry.[1][2]
Today, the expression Yellow Pages is used globally, in both English-speaking English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into South-East Scotland under the influence of the Anglian medieval kingdom of Northumbria. Following the economic, political, military, scientific, cultural, and colonial influence of Great Britain and the United Kingdom from the 18th century, and of and non-English speaking countries. In the United States ^ b. English is the de facto language of American government and the sole language spoken at home by 80% of Americans age five and older. Spanish is the second most commonly spoken language, it refers to the category, while in some other countries it is a registered name and therefore a proper noun. The term YellowPages is not a registered name within the United States and is freely used by many companies.
In Belgium Belgium (pronounced /ˈbɛldʒəm/ , BEL-jəm), officially the Kingdom of Belgium, is a country in northwest Europe. It is a founding member of the European Union and hosts its headquarters, as well as those of other major international organizations, including NATO. Belgium covers an area of 30,528 square kilometres (11,787 sq mi), and it has a, the Republic of Ireland Ireland (pronounced /ˈaɪərlənd/ , locally [ˈaɾlənd], Irish: Éire, pronounced [ˈeːɾʲə] ( listen)), described as the Republic of Ireland (Irish: Poblacht na hÉireann), is a country in north-western Europe. The modern sovereign state occupies about five-sixths of the island of Ireland, which was partitioned into two jurisdictions in 1921, Israel Israel , officially the State of Israel (Hebrew: מְדִינַת יִשְׂרָאֵל (help·info), Medīnat Yisrā'el; Arabic: دَوْلَةُ إِسْرَائِيلَ, Dawlat Isrā'īl), is a country in Western Asia located on the eastern shore of the Mediterranean Sea. It borders Lebanon in the north, Syria in the northeast, Jordan and the, the Netherlands The Netherlands (pronounced /ˈnɛðɚləndz/ ; Dutch: Nederland, pronounced [ˈneːdərlɑnt] ( listen)) is a constituent country of the Kingdom of the Netherlands, located in North-West Europe. It is a parliamentary democratic constitutional monarchy. The Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany, and Romania Romania (pronounced /roʊˈmeɪniə/ roe-MAY-nee-ə; dated: Rumania, Lolmania; Romanian: România [romɨˈni.a] ( listen)) is a country located at the crossroads of Central and Southeastern Europe, north of the Balkan Peninsula, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea. Almost all of the Danube Delta the 'Yellow Pages' are known as the Golden Pages Golden Pages is an Israeli company that provides a telephone directory of businesses in Israel. The company is parallel to the American Yellow Pages, with the same "walking fingers" logo, but in reverse.
In Sri Lanka the 'Yellow Pages' are known as the Rainbow Pages, or the silver page.
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In general
A particular Yellow Pages (YP) is a print directory which provides an alphabetical listing of businesses within a specific geographical area (e.g., Greater Chicago), which are segregated under headings for similar types of businesses (e.g., Plumbers). Traditionally these directories have been published by the local phone company, but due to the highly profitable nature of the business there are numerous independent directory publishers. Some YP publishers focus on a particular demographic (e.g., Christian Yellow Pages or Business Pages).
Yellow Pages directories are usually published annually, and distributed for free to all residences and businesses within a given coverage area. The majority of listings are plain and in small black text, usually in the Bell Gothic or Bell Centennial typefaces. The YP publishers generate profit by selling advertising space or listings under each heading. Advertising may be sold by a direct sales force or by approved agencies (CMR's). Available advertising space varies among publishers and ranges from bold names up to four color twin page ads ("double trucks"). Advertising rates typically increase every year regardless of distribution or usage fluctuations.
In the United States, the predominant yellow pages are the Dex One Corporation's DEX, the AT&T Real Yellow Pages, Yellowbook, and the Verizon Superpages.
Yellowbook Logo used in the United States. Note the resemblance to the "Walking Fingers" logo.Business listings used for publication are obtained by several methods. Local phone companies that publish YP directories rely on their own customer lists and include business listings that are provided by phone service providers (ILEC's). Business owners that utilize phone services other than the local phone company (typically a Bell Company) should make certain that their information has been sent to the publisher for printing in upcoming directories.
Advertising in YP directories requires payment in full prior to printing or may be billed monthly over the life of the contract, which is usually 12 months. Typically, a sales representative will assist the customer in creating their ad design and provides a Proof Copy for review and approval. Advertisers should be aware that many contracts have automatic renewal clauses and require action on the part of the advertiser to end future billing.
Yellow Pages print usage is reported to be declining with both advertisers and shoppers increasingly turning to Internet search engines and online directories. According to a study by Knowledge Networks/SRI, in 2007, print Yellow Pages were referenced 13.4 billion times, while Internet Yellow Pages references increased to 3.8 billion, up from 2006’s 3.3 billion online searches.[3] As a result most YP publishers have attempted to create online versions of their print directories. These online versions are referred to as IYP or Internet Yellow Pages. Independent ad agencies or Internet marketing consultants can assist business owners in determining sound opportunities for YP advertising and provide objective information on usage, possession and preferences.
Logo
Current Yellow Pages logo.| This section requires expansion. |
The "Walking Fingers" logo was created by Henry Alexander[citation needed], a well known New England artist. Upon graduation from the Swain School of Design in New Bedford, Massachusetts, Mr. Alexander began a successful free-lance career as an illustrator and commercial designer. He formed a long association with the New England Telephone Company lasting thirty-one years. In 1962 he designed the "Walking Fingers" logo and within a year it became the national trademark for the "Yellow Pages".
Yellow Pages has updated its logo in March 2010. In some countries, the familiar "walking fingers" logo is not protected as a trademark and may be used by anyone. This logo is used in varying forms by almost every YP publisher; however, there are companies that use it to imitate mainstream publishers. In Israel and the Republic of Ireland, the directory, although using the Yellow Pages logo, is called "Golden Pages".[4][5]
Internet Yellow Pages
Online Yellow Pages are known as IYP or Internet Yellow Pages. On a broader scale they are known as vertical directories. There are consumer oriented and business oriented varieties. All providers of IYP offer online advertising.
IYP offers listings differently than standard search engines. Where search engines return results based on relevancy to the true search term, IYP returns results based on a geographic area.[6]
Studies by independent companies such as Nielson and comScore have shown that Internet Yellow Pages have a very slim percentage of total Internet searches. The majority, over 85% of all Internet searches, occur on the major search engines Google, Yahoo and Bing, though directed to the consumer seeking the business rather than searches.
Advertising on IYP is typically available with numerous a la carte choices. These choices become small "individual sales presentations" which makes it easier for sales reps to sell large advertising packages.
The new version of IYP is classified as a local search Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about "what" the site visitor is searching for but also "where" information, such as a directory which provides content with the added ability to refine the search to find the needed service. The new search engine now prioritizes local businesses in its results rather than the results being dominated by regional or national companies. All services offer paid advertising options which typically offer preferred placement on search results pages.
References
- ^ http://inventors.about.com/od/xyzstartinventions/a/yellow_pages.htm
- ^ http://library.thinkquest.org/TQ0310441/odds/odds_main.html
- ^ New Research Shows Overall Yellow Pages Usage Growing -- 17.2 Billion Searches in 2007
- ^ http://www.d.co.il/?arena=Business&language=EN&page=Home&previousPage=Home
- ^ http://www.goldenpages.ie/displayhome.ds
- ^ http://www.greenchair.net/articles/Local-Search-and-Internet-Yellow-Pages.htm
- "Thomson Group: chronology". ketupa.net media profiles. http://ketupa.net/thomson2.htm. Retrieved 15 February 2005.
- "Yell UK History". Yell: UK Operations. http://www.yellgroup.com/english/aboutyell-yelluk-yellukhistory. Retrieved 15 February 2005.
- "Kingston Communications - Our History". Kingston Communications - About Us. http://www.kcom.com/aboutus/ourhistory/. Retrieved 18 July 2007.
See also
- Blue pages - Government related counterpart
- Electronic Yellow Pages
- List of Yellow Pages
- Loren M. Berry - Inventor of the Yellow Pages concept
- White pages A telephone directory is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory - Residential (non commercial) counterpart of the Yellow Pages
- Yellowikis
- Telecommunications service
External Links
- Yell.com - UK Yellow Pages Website
- Yellowpages.com - USA Yellow Pages Website
- Yellowpages of the World.com - World Official Yellow Pages
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Categories: Telephone numbers | Directories
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Q. The Bellsouth Yellow Pages phone book. Mine's a couple of years old.
Asked by Carbonbased Lifeform - Fri Jan 5 14:37:29 2007 - - 2 Answers - 0 Comments
A. What she said
Answered by canopy82 - Fri Jan 5 17:44:09 2007
